Strategies for the Digital Entrepreunership: How to Survive in the Actual Dotcom Reallity

نویسندگان

  • Felipe Zurita Quadros
  • Hugo Cesar Hoeschl
  • Andre Bortolon
  • Francisco Pereira da Silva
چکیده

This article approaches the importance of business plans development for Information technology companies, wrapped up into an extremely fast and dynamic reality of the globalized world transformations. A recent approach was given about the mistakes made mainly by the companies based on the Internet, well known as dotcoms, before the crash of NASDAQ in 2000. It was searched to trace a parallel among the mistakes made by these companies thanks to inefficiency of its business plans, also identifying their flaws, suggesting a reflection for entrepreneurs and futures managers, who see in the Business Plan development a way to enlarge its business and attract investors, as weel through electronic means as for conventional

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تاریخ انتشار 2004